Senior Account Based Marketing Manager
$122,200–$139,000 year
On-siteSan Francisco, California, United States
Job Summary
Define and lead the overarching ABM program for the global upper Commercial & Enterprise segments, architecting multi-tiered strategies including targeted 1:Few plays and programmatic 1:many campaigns. Serve as the strategic marketing owner of the 6sense platform, governing data-driven segment building and automated orchestration playbooks while conducting market research to uncover buying triggers. Partner with Sales and Regional Marketing Leads to establish feedback loops, aligning global strategy with localized goals to drive high-value New Logo acquisition and customer expansion. Establish measurement frameworks and campaign metrics alongside analytics teams to optimize full-funnel demand generation programs.
Required Qualifications
- Proven track record of designing, building, and scaling comprehensive 1:few, and 1:many ABM programs that measurably drive net-new ARR and customer expansion in the SaaS/B2B technology space
- 6+ years of marketing experience, with a heavy emphasis on demand generation, enterprise campaigns, or vertical marketing
- 3+ years of dedicated Account-Based Marketing experience in a B2B SaaS environment
- A sophisticated global mindset with the ability to navigate cross-cultural nuances, manage international stakeholder relationships, and localize broad strategies effectively
- Analytical capabilities; experience translating complex datasets from tools like Looker and Salesforce into executive-ready reports and actionable program iterations
- Strong communication and storytelling skills, able to present strategy, influence stakeholders, and collaborate with senior leadership
- Strong experience partnering with cross-functional project teams and working in a matrixed environment
- A results-oriented mindset laser-focused on revenue, deal velocity, and pipeline quality
- Proactive, highly strategic, and exceptionally adaptable to shifting market dynamics
Desired Qualifications
- Experience with ABM orchestration platforms (6sense certification is highly preferred)
- Deep familiarity with integrated B2B tech stacks, including CRM (Salesforce), Marketing Automation (HubSpot/Marketo), CMS platforms, and Business Intelligence (Looker) tools
- Experience launching successful industry-specific (vertical) ABM motions from scratch
- A "learn faster through feedback" mentality; an evangelist for ABM who is excited to continuously test hypotheses, iterate on data, and champion the growth of the ABM function at Culture Amp
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