Senior ABM & Digital Marketing Manager
On-siteAventura, Florida, United States
Job Summary
Own end-to-end account-based marketing strategy and execution, managing account selection, tiering, and orchestration across paid social, intent platforms like Demandbase, and Apollo. Directly manage paid search and SEO/AEO campaigns for ReturnPro, Direct Liquidation, and GoWholesale, optimizing budgets, ROAS, and landing pages while tracking pipeline influence and source attribution. Partner with Sales leadership on target account scoring and engagement, and translate Product Marketing positioning into digital growth programs. Build reporting frameworks to analyze acquisition and conversion data, providing actionable insights for monthly and quarterly leadership reviews. This hands-on role focuses on precision and data-driven growth within an integrated ecosystem of reverse logistics and ReCommerce.
Required Qualifications
- ABM experience
- 5+ years specifically running ABM or account-based marketing programs, hands-on, not incidental exposure through a broader demand gen role
- Direct, hands-on experience with an ABM or intent platform, Demandbase, 6sense, or similar
- Experience with a prospecting tool like Apollo or ZoomInfo for account and contact-level targeting
- A track record of building account tiering frameworks (1:1, 1:few, 1:many) and running orchestration across channels against them
- Experience partnering directly with sales leadership on target account selection, scoring, and account-level engagement, not just handing off leads
- Comfort reporting on pipeline influence, source, account engagement, and reach
- 7+ years total in B2B growth, demand generation, or digital marketing
- Hands-on ownership of paid search and SEO/AEO execution, not oversight of a team doing it
- Fluent with Google Ads, Google Analytics 4, Google Search Console, GTM, and modern SEO/AEO tooling
- Comfortable holding strategy and execution at the same time, and translating channel performance into business language for leadership
Desired Qualifications
- Experience managing multiple brands with different buyers and competitive dynamics at once
- Familiarity with B2B wholesale, liquidation, reverse logistics, or supply chain adjacent categories
- Already using AI tools daily to work faster across research, execution, and analysis
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