SEM Specialist
$58,000–$58,000 year
RemoteUnited States or Canada
Job Summary
Support the build, launch, and management of paid search campaigns across Google Ads (Search, YouTube, GDN) and Microsoft Ads (Bing). Conduct keyword research, audience research, and competitive analyses to inform strategy, while writing and testing high-performing ad copy. Monitor campaign performance through rigorous data review, build weekly and monthly reports, and ensure quality control across setup, tracking, and reporting. Collaborate with senior team members on strategy discussions and campaign planning, owning specific projects and delivery actions across the enterprise portfolio. Manage active budgets of $50,000/month with a focus on execution and analytical thinking. Join a rapidly scaling team redefining performance marketing for the home improvement industry with a fully remote environment and competitive compensation.
Required Qualifications
- 2+ year of hands-on experience managing Google Search campaigns
- Experience managing active budgets of $50,000/month
- Experience contributing to client reporting and insights development
- Strong attention to detail across campaign setup
- Strong attention to detail across keyword research
- Strong attention to detail across ad copy
- Strong attention to detail across data analysis & reporting
- Strong track record of collaborating effectively within a team
- Genuine openness to feedback and continuous development
Desired Qualifications
- Ideally with some exposure to marketing agencies
- 2–3+ years of paid media experience
- Experience managing campaigns across YouTube Ads
- Experience managing campaigns across Microsoft/Bing Ads
- Agency experience, ideally working with lead generation clients
- Experience in home improvement or similar high-volume lead gen industries
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