SEM SPECIALIST
$60,000–$80,000 year
On-site · Montréal, Quebec, Canada
Job Summary
The SEM Specialist will be responsible for the development, creation, monitoring, and optimization of digital marketing campaigns for La Vie en Rose and Bikini Village. Key responsibilities include implementing media planning, contributing to KPI development, managing customer acquisition strategies on search engines and social media, and optimizing campaign content. The role requires a strong analytical mindset, strategic creativity, and collaboration with internal and external teams. Candidates must have a Bachelor's degree, substantial experience in digital marketing, proficiency in various SEM tools, and the ability to work under pressure.
Required Qualifications
- A Bachelor's degree in marketing, e-commerce concentration or equivalent
- A minimum of 5 years on digital marketing campaign management and optimization on search engines, social media, and digital platforms (SEM)
- A minimum of 3 to 5 years of relevant experience in marketing and e-commerce
- Bilingual, both verbal and written
Desired Qualifications
- Proficiency in setting up SEM campaigns (GoogleAds, Facebook and Instagram, Bing, LinkedIn)
- Writing skills (an asset)
- Experience in retail and e-commerce (an asset)
- Knowledge of the Optimizely platform and HTML (an asset)
- Knowledge of e-commerce and digital marketing best practices, SEM and SEO
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