SEM Marketing Specialist III
$83,300–$110,000 year
On-siteCarlsbad, California, United States
Job Summary
Own the internal SEM channel for assigned business units, leading day-to-day strategy, execution, measurement, and optimization of paid search and shopping programs to drive revenue growth. Lead multiple simultaneous Search roadmap priorities by translating business needs into channel enhancements, testing plans, platform improvements, and automation opportunities. Monitor campaign performance, conduct investigative analyses, and refine account structures, bid strategies, budgets, targeting methods, and creative assets to improve core paid search programs. Evaluate and scale emerging Search capabilities including Performance Max, AI Max for Search, feed-based campaigns, and audience signal strategies. Own SEM performance narratives for stakeholders, forecasting budgets and providing executive-ready reporting while leading knowledge-sharing sessions on strategy and platform updates. Participate in scrum ceremonies and follow agile principles as part of the digital marketing team.
Required Qualifications
- Bachelor's degree
- 5+ years of hands-on paid search experience
- Experience managing enterprise-scale Google Ads and Microsoft Advertising programs
- Experience managing large budgets
- Experience managing cross-functional business stakeholders
- Experience managing a variety of campaign types, including Search, Dynamic Search Ads, Shopping Ads, Performance Max, and other automated or AI-enabled campaign types
- Deep understanding of automated bidding, Smart Bidding, budget pacing, audience signals, match types, query management, campaign structure, and performance tradeoffs
- Proficiency with analytics platforms such as Google Analytics or Adobe Analytics
- Intermediate proficiency in Microsoft Excel
- Experience with A/B testing and implementing resulting actions
- Excellent communication skills, with the ability to translate complex SEM performance insights into clear business recommendations
- Ability to present to a variety of partners and leadership
- Analytical and problem-solving skills and ability to analyze large data sets from multiple sources
- Ability to leverage AI-enabled tools, automation, and platform recommendations to improve campaign performance, workflow efficiency, testing velocity, and decision-making while applying sound business judgment and appropriate human oversight
- Strong time management, planning, and prioritization skills
- Self-starter who identifies and leads process or channel improvement efforts
- Attention to detail
- On-site position in Carlsbad, CA
Desired Qualifications
- Experience in agile methodology within a marketing organization
Hiring someone like this?
Get your role in front of qualified candidates on Sorce.