SEM Manager
$104,000–$170,000 year
On-siteNew York City, New York, United States
Job Summary
Manage SEM suite across Google, Microsoft, and Apple Search Ads, optimizing bids, budgets, and audience strategy to drive user acquisition and subscription KPIs globally. Own channel performance by analyzing campaign anomalies, diagnosing trends, and delivering actionable insights to the growth team. Build internal tools and dashboards using AI and data pipelines to remove day-to-day blockers. Collaborate cross-functionally with Creative, Engineering, and Data Science teams to solve attribution gaps and refine testing roadmaps. Manage channel partner relationships for billing, spend reconciliation, and product roadmap input.
Required Qualifications
- 4+ years of experience in SEM / paid search
- Deep platform expertise and understanding of conversion tracking, attribution, and cross-channel overlap
- Experience managing large media budgets, with examples to share
- Background in highly competitive industries
- International campaign management experience - specifically in non-english markets
- Experience with UAC dynamics/nuance with understanding of MMPs for attribution modeling/tracking
- Hands-on expertise with Bulk & Offline Editors for large-scale account management
- Track record across reporting, bid management, and test planning
- Comfort operating with goal ambiguity, and the ability to explain SEM auction and trend nuance clearly and concisely to other teams
- Strong cross-functional collaborator, especially with Data and Engineering partners
- A collaborative instinct where you lean on teammates for context and support rather than guessing
- Comfort using Claude (including Claude Code) or similar AI tools to speed up and sharpen day-to-day work
- Composure when working through complex datasets or ambiguous problems
- Applicants must be eligible to work in the US
- Willing to work 5 days per week in our NYC office
Desired Qualifications
- Nice to have: High proficiency in Excel
- SQL is a plus
Hiring someone like this?
Get your role in front of qualified candidates on Sorce.