Segment Marketing Manager
$99,459–$165,640 year
On-site · New York City, New York, United States or Frisco, Texas, United States
Job Summary
Senior Segment Marketing Manager responsible for defining and owning the marketing strategy for assigned business lines, translating priorities into programs, content, and market activations. Own go-to-market approaches using Flagstar brand assets, thought leadership, and market positioning to build credibility in priority markets. Develop industry-best pitchbooks, one-pagers, market commentary, and client-facing content for bankers to deploy consistently. Drive banker enablement by creating tools and resources to advance pipeline across verticals, in collaboration with Brand and Creative teams. Partner with business-line leadership and the Head of Segment Marketing to ensure alignment with enterprise brand standards, measure program performance, and maintain cross-functional coordination with Legal, Compliance, Analytics, and field teams. Travel less than 10%. EOE. Pay range: $99,459.75 - $165,640.00.
Required Qualifications
- Undergraduate Degree (4 years or equivalent) in business, marketing, or related field
- Minimum 8+ years of progressive experience in B2B/B2C marketing, financial services marketing, or related discipline
- Experience developing pitchbooks, sales presentations, and client-facing content for sophisticated audiences
- Strong content strategy and storytelling instincts
- Ability to operate as a strategic marketing partner to senior leadership
- Experience in relationship-driven, complex sales environments
- Financial services experience required; segment experience preferred
Desired Qualifications
- Master's Degree preferred
- Experience developing industry-best pitchbooks, sales presentations, and client-facing content
- Experience supporting relationship managers or bankers with pitchbook development, market commentary, and client engagement materials
- Familiarity with B2B/B2C content marketing, thought leadership strategy, and executive communications
- Experience measuring marketing impact in long-cycle, relationship-driven business
- Experience working in a matrixed marketing organization with shared creative and brand resources
- Strong visual storytelling sensibility
- Strong written communication skills across formats
- Ability to translate complex financial topics into compelling narratives
- Travel, less than 10%
Apply with one swipe on Sorce. We auto-fill applications and apply on your behalf — no cover letters, no 40-minute forms.
Hiring someone like this?
Get your role in front of qualified candidates on Sorce.