Segment Marketeer
On-siteApeldoorn, Gelderland, The Netherlands
Job Summary
Develop and execute the marketing strategy for the residential segment (focusing on installers) within the Benelux, translating it into omnichannel campaigns, activations, and product introductions. Manage the customer journey, establish data-driven marketing plans and KPIs, and ensure their realization. Actively build networks with installers, initiate targeted solutions, and collaborate with Sales, Product Management, and Service teams. Work within a team of approximately 20 marketing professionals, with regular on-site presence in Wommelgem (BE). This role offers significant autonomy, including budget management, and contributes directly to commercial growth and the energy transition.
Required Qualifications
- Een hbo-opleiding (marketing/commercieel)
- Enkele jaren B2B marketingervaring (installatiemarkt is een pré)
- Ervaring met klantreizen, proposities en analytics/CRM
- Goede beheersing van NL en EN
- In deze Benelux-rol ben je ook regelmatig in Wommelgem (BE)
Desired Qualifications
- FR is een plus
- installatiemarkt is een pré
Hiring someone like this?
Get your role in front of qualified candidates on Sorce.