Search Strategist - Corporate Office (Chicago, IL / Bedminster, NJ / Austin, MN)
$82,800–$133,500 year
On-siteAustin, Minnesota, United States
Job Summary
Lead digital marketing strategy, execution, and optimization for assigned brands, retailers, and ecommerce channels by partnering with Brand Marketing and Omnichannel Sales teams to develop advertising programs supporting Annual Operating Plans. Manage search and display campaigns across retailer and search platforms, conducting keyword discovery, bid management, and strategic testing to maximize ROI while ensuring compliance with retailer requirements. Provide monthly, quarterly, and ad hoc reporting to leadership, analyzing performance data to drive traffic, conversion, and sales growth. This role is based in Chicago, IL, Bedminster, NJ, or Austin, MN, with a 10% travel requirement. Hormel Foods offers a relocation package for these locations and a base pay range of $82,800 - $133,500 annually.
Required Qualifications
- Bachelor's degree in Marketing, Advertising, Communications, Business, Analytics, or a related field
- 2+ years of relevant digital marketing, search marketing, ecommerce, retail media, or advertising experience
- Demonstrated ability to independently manage projects, prioritize workload, and execute with limited supervision
- Strong analytical and problem-solving skills with the ability to translate data into business insights
- Excellent verbal, written, and presentation communication skills
- Strong organizational and time management skills
- Proven ability to build effective relationships and collaborate across multiple functions
- Proficiency in Microsoft Excel and data analysis tools
- Demonstrated ability to learn and apply new technologies, platforms, and business processes
- Applicants must not now, or at any time in the future, require sponsorship for a work visa
- Applicants must be authorized to work in the United States for any employer
Desired Qualifications
- Experience with retail media management platforms such as Skai, Pacvue, or Stackline
- Experience with retailer advertising platforms such as Walmart Connect, Amazon Ads, Kroger Precision Marketing, Roundel, Criteo, CitrusAd, or similar platforms
- Experience managing multiple brands within the Consumer Packaged Goods (CPG) industry
- Experience with paid search and display advertising platforms
- Familiarity with automation, AI-powered bidding strategies, and advertising optimization tools
- Experience creating and presenting performance reporting to business stakeholders
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