Search Manager - SEO/SEM (12-month Maternity Leave Backfill)
On-siteCoolangatta, Queensland, Australia
Job Summary
Lead end-to-end search strategy across SEO, SEM, and local search to drive growth in organic visibility, qualified traffic, and bookings. Partner with paid performance agencies to maximize SEM ROI and guide content priorities through your direct report. Identify ranking opportunities to improve search visibility and demand capture while collaborating with digital, web, and revenue teams to optimize landing pages and customer journeys. Leverage data and insights to influence business decisions, utilizing tools like Google Search Console, GA4, and Semrush. Explore emerging AI-driven search trends and tools to keep the organization ahead of the curve. This 12-month maternity leave backfill role is based in Coolangatta with a hybrid schedule.
Required Qualifications
- Strong experience in SEO, SEM or performance marketing
- A proven ability to improve search performance and commercial outcomes
- Deep understanding of SEO, with solid SEM knowledge and the confidence to guide agency partners
- Strong analytical skills and the ability to translate complex performance data into actionable recommendations
- Experience using tools such as Google Search Console, Google Ads, GA4, Semrush, Ahrefs and Looker Studio
- Exceptional stakeholder management and communication skills
- A curious mindset and passion for staying ahead of search trends, including AI-driven search
Desired Qualifications
- Experience in tourism, travel, accommodation, ecommerce or multi-location brands
- Exposure to AI-assisted search, GEO, AEO or AI Overviews
- Experience managing content or SEO-focused team members
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