Search Manager - Marketing
$88,066–$88,066 year
HybridWest Des Moines, Iowa, United States
Job Summary
Lead the Search team by providing leadership, coaching, and performance management while fostering a culture of accountability and continuous learning. Develop and execute integrated search strategies across SEO and SEM that align with client business objectives, monitoring performance through KPIs to identify optimization opportunities. Oversee operational excellence by managing resource planning, workload balancing, and quality assurance of team deliverables. Serve as a senior search advisor for clients, supporting strategic planning, business development, and executive presentations. Evaluate emerging technologies and AI-driven search experiences to recommend service evolution opportunities in partnership with the Digital Marketing Director. Establish and maintain agency standards, methodologies, and best practices related to search analytics and documentation.
Required Qualifications
- Bachelor's degree
- 5+ years of progressive experience in digital marketing with significant experience in SEO, SEM, or integrated search marketing
- 2+ years of people leadership or team management experience
- Experience developing integrated search strategies that drive measurable business outcomes
- Experience leading client relationships and presenting strategic recommendations to executive-level stakeholders
- Advanced knowledge of SEO best practices, technical SEO, local search, and search analytics
- Advanced knowledge of SEM platforms including Google Ads and Microsoft Ads
- Strong understanding of AI search trends and the evolving search landscape
- Familiarity with Google Ads, Google Business Profile, Google Analytics, Google Tag Manager, Search Console, and related digital marketing platforms
- Strong organizational, problem-solving, analytical, and listening skills
- Ability to work independently as well as collaboratively within all levels of the agency
- Excellent communication skills
- Demonstrated ability to lead, coach and develop others
- Professional work ethic and a team player
- Must demonstrate initiative and proactivity in seeking new opportunities and solutions
- Strong prioritization and decision-making skills in a fast-paced, resource-constrained environment
- Must be able to work in a hybrid schedule or remote location in West Des Moines
Desired Qualifications
- Experience with emerging search trends, including AI-driven search experiences
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