Search Engine Marketing Specialist
On-siteNew York City, New York, United States or New York, United States
Job Summary
Develop and implement successful SEM campaigns across Google Ads, Bing, and other platforms by conducting keyword research, writing ad copy, and managing bid strategies to maximize ROAS. Monitor campaign performance data to identify improvements, adjust budgets, and continuously optimize metrics like conversion rates and CPCs. Collaborate with comms planning, marketing effectiveness, and site-merchandisers to provide regular performance reports and insights. Stay current with industry trends, advertising policies, and new platforms to ensure compliance. Available during peak holiday season for critical campaign performance.
Required Qualifications
- Bachelor's degree or equivalent work experience in a related field
- 1 -3 years experience
- Experience in keyword research, ad creation, and landing page optimization
- Proficiency in analytic tools such as Google / Adobe Analytics to analyze campaign performance and make data-driven decisions
- Knowledge of bidding strategies and budget management to maximize key metrics and KPIs such as conversation rate, CPCs, ROI, ROAS
- Proven track record of successful SEM campaign management and achieving business goals
- Hands on experience with Skai platform (formerly Kenshoo), and shopping feed management tools like ProductsUp
- Practices open and continuous communication, values keeping others informed, effectively presenting information in a clear, concise manner
- Excellent communication and interpersonal skills, with the ability to work across functional lines and at many levels
- Ability to think creatively, strategically, and technically
- Ability to work a flexible schedule based on department and Company needs
Desired Qualifications
- Certification such as Google Ads and Google Analytics are highly desirable
- Experience in testing and experimenting with different ad formats or hypotheses to optimize campaign performance
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