School Marketing Manager - Ellinogermaniki Agogi School
On-site · Athens, Attica, Greece
Job Summary
Lead and manage school marketing initiatives for Ellinogermaniki Agogi School under ISP’s Europe Marketing Director. Develop and execute the annual school marketing strategy and MAR plan, manage the marketing budget and calendar, create engaging content across digital channels, maintain and optimize the school website and newsletters, and collaborate with Admissions to promote open days and events. Own brand management, produce marketing materials (brochures, photo/video shoots, merchandising), supervise external providers, and build partnerships with local businesses. Drive digital campaigns (Paid Social, Search, Display, Ad Networks), manage social media and email marketing, and support market research including annual competitor reporting. Strong focus on storytelling, communications excellence in English and Greek, and ability to translate strategy into tangible initiatives across branding, digital marketing, events, and community relations.
Required Qualifications
- Bachelor’s degree or Higher Diploma in Journalism, Public Relations, Marketing or Business-related discipline
- 5-7 years’ experience in similar capacity, preferably in Education segment
- Excellent command of English and Greek languages
- First class communication skills (written and spoken)
- Confident communicator with ability to present ideas with clarity and vision
- Excellent organizational, time management and planning skills
- Ability to coordinate, collate and interpret data
- Knowledge of HubSpot an advantage
- Social media management experience
- WordPress experience
- Image editing tools (Photoshop, Canva, InDesign)
- Operations and project management skills
- Strong copywriting and content production capabilities
- Brand management and adherence to brand guidelines
- Experience with newsletters and parent communications
- Content creation for paid digital campaigns
- Analytics and performance review skills
- Collaborative approach with Admissions and external partners
- Vetting procedures and safeguarding commitments
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