Salesforce Marketing Data Analyst III (Onsite)
On-site · San Antonio, Texas, United States
Job Summary
Lead the data strategy within the marketing measurement ecosystem and enable data-driven decision making by delivering actionable insights that optimize campaigns, measure performance, and drive growth. Partner with executive stakeholders and cross-functional teams to provide data-informed recommendations for performance measurement, optimization, and forecasting. Build and optimize analytics across omnichannel marketing campaigns, MarTech platforms, CRM, and databases; implement and improve conversion tracking and data collection using GA4, Google Tag Manager, and enterprise schemas. Deliver reporting across weekly, monthly, and ad hoc cadences, design and maintain dashboards in Looker Studio, Power BI, Tableau, or similar tools, and develop audience segments for targeting and personalization. Ensure data quality, governance, and compliance while promoting a test-and-learn culture and mentor the marketing team. Serious candidates will possess the minimum qualifications and demonstrate the ability to translate complex data into clear, actionable insights that inform strategy and drive business outcomes.
Required Qualifications
- Bachelor’s degree in Analytics, Business, Computer Science, Engineering, Finance, Marketing, or a related discipline
- Minimum five (5) years of progressive experience in marketing analytics, digital analytics, or data analysis
- Experience with GA4, Google Tag Manager, Google Ads (certification preferred)
- Experience with CRM and marketing automation platforms such as HubSpot, Salesforce, or similar
- Advanced proficiency building dashboards and visualizations using Looker Studio (Data Studio), Power BI, Tableau, or comparable BI tools
- Strong communication and collaboration skills across cross-functional teams
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