Salesforce Campaign Manager
$96,900–$136,800 year
On-siteToronto, Ontario, Canada
Job Summary
Design, streamline, and optimize Salesforce Marketing Cloud journeys, including building and filtering audiences in Salesforce CDC. Build and deploy campaigns using Email Studio, Automation Studio, and Journey Builder, developing templates, lists, and automated triggers while overseeing technical reviews and quality control. Manage segmented audience data via data extensions and API, troubleshoot rendering issues, and build dynamic content with HTML and AMPscript. Provide training on deployment best practices and participate in optimization sessions to analyze performance. Lead cross-functional initiatives from conception to completion within established timelines, ensuring compliance with CASL regulations.
Required Qualifications
- Minimum 3+ years of Salesforce and marketing automation experience
- Minimum 3+ years of Campaign Management and Delivery experience with segmentation strategy
- Solid CRM experience and understanding of marketing campaign concepts and best practices
- Solid experience owning multi-audience campaigns
- Extensive usage of Salesforce Marketing Cloud (SFMC)
- Journey Builder
- Email Studio
- Automation Studio
- Data Extensions
- Proficient in AMPscript
- HTML/CSS
- Dynamic content scripting for email customization
- Experience creating dynamic and personalized marketing campaigns using AMPscript
- SQL expertise
- Building automations for marketing, analysis, and system maintenance using SQL
- Maintaining and optimizing SFMC for peak performance and data integrity
- Strong knowledge of CASL and other regulatory frameworks applicable to email marketing in Canada
- Ability to manage multiple campaigns in a fast-paced, deadline-driven environment
- Excellent attention to detail and quality control in execution and deployment
Desired Qualifications
- 3+ years of journey orchestration experience in Financial Services or other regulated industry
- Salesforce Marketing Cloud certifications: Administrator, Developer, and/or Email Specialist
- 3+ years of experience working with cross-functional teams in a matrixed environment with a track record of effectively working autonomously and navigating ambiguity
- Knowledge of Inline CSS, Embedded CSS, External CSS, and AMPScript + CSS to work in SFMC
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