Sales Support Associate
HybridGurugram, Haryana, India
Job Summary
Conduct B2B outbound prospecting and sales intelligence research using AI-powered tools to identify decision-makers and validate high-potential accounts. Execute structured multi-channel outreach via email, LinkedIn, and cold calling while creating personalized messaging based on prospect context. Partner with Sales teams to qualify prospects against business criteria, convert engagement into qualified meetings, and maintain accurate data in HubSpot or Salesforce. Track campaign performance, share market insights, and continuously optimize targeting strategies and workflows. This role supports the Global Outbound team in Gurugram, focusing on pipeline growth for performance advertising technology.
Required Qualifications
- 2+ years of experience in B2B outbound sales, SDR/BDR, business development, lead generation, or a similar prospecting-focused role
- Hands-on experience with B2B prospecting and outbound outreach across email, LinkedIn, and cold calling
- Practical experience using AI for prospect research, qualification, personalization, outreach, or sales productivity
- Experience researching ICPs, evaluating account fit, identifying decision-makers, and using business signals to prioritize prospects
- Familiarity with CRM, sales engagement, prospecting, and data-enrichment platforms
Desired Qualifications
- Experience with HubSpot, Salesforce, Clay, LinkedIn Sales Navigator, Apollo, Similarweb, Hunter, or similar sales intelligence tools
- Experience supporting global B2B markets or working in AdTech, MarTech, SaaS, digital advertising, or another technology-led B2B business
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