Sales Representative
$25,000–$50,000 year
On-siteLathrop, California, United States
Lathrop, California, United StatesOn-siteFull Time$25,000–$50,000 yearMid LevelMedium
Full TimeMid LevelMedium
Job Summary
Outside Sales Representative at Western Pacific Crane focused on driving revenue growth across an assigned territory by building strong customer relationships, developing new business through cold calling and in-person visits, growing existing accounts across equipment, rental, parts, and service offerings, and collaborating with internal teams to ensure customer satisfaction. Travel extensively with overnight stays; base pay plus commission; office-based with frequent travel to job sites and customer locations.
Required Qualifications
- 3+ years of sales experience in cranes, heavy equipment, or industrial equipment markets
- Strong background in business development, account management, or territory sales
- Familiarity with crane or mobile equipment, including manufacturers such as Manitowoc, Grove, or National
- A contagious positive attitude with a genuine commitment to helping customers succeed
- Self-assured and confident, while remaining grounded, humble, and approachable
- Strong balance of practical “street smart” thinking and technical or “book smart” knowledge
- High integrity with consistent, visible honesty and ethical decision-making
- Proven ability to build trust, influence decisions, and develop long-term customer relationships
- Strong communication and presentation skills across individual and group settings
- Strong negotiation, planning, and problem-solving abilities
- Openness to feedback with a willingness to adapt and continuously improve
- Ability to work independently while managing multiple accounts and priorities
- Strong judgment with the ability to analyze situations and make sound decisions
- Basic mechanical understanding of equipment and applications
- Proficiency with Microsoft Office and standard business tools
- Willingness to travel extensively, including overnight stays
- Valid driver’s license with an acceptable driving record required
- Ability to travel extensively, including overnight travel to customer and job sites
- Ability to occasionally lift up to 30 lbs and perform standard office-related tasks
- Work Environment: Primarily office-based with frequent travel to customer and job sites
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