Sales Representative

Conduct complete sales calls on all assigned accounts, selling and merchandising beer and non-alcoholic products while ensuring proper stock rotation and preventing out-of-stocks. Manage retailer relationships by equalizing order quantities, requesting additional placements and price reductions, and training staff on selling and pricing methods. Maintain daily marketing plans, track competitive activity and pricing parity, and report new opportunities or violations to the Area Sales Manager. Prepare Point of Sale materials for delivery drivers and coordinate product returns to avoid code dates. Keep shelves, vendors, and vehicles clean and orderly while adhering to all liquor control regulations and safe work practices.