Sales & Marketing Lead – B2B SaaS Fundraising Platform (Onsite, Lahore, PKR Salary)
On-siteLahore, Punjab, Pakistan
Job Summary
Own and manage the complete marketing and sales funnel, from lead generation to client acquisition. Plan and execute campaigns across email, LinkedIn, social media, paid ads, partnerships, webinars, events, and outbound sales. Identify and target nonprofit organizations, religious institutions, fundraising teams, community centers, schools, and charitable organizations. Generate qualified leads through digital campaigns, referrals, cold outreach, industry directories, local networks, nonprofit associations, and fundraising events. Lead the creative development of social media content, advertising campaigns, landing pages, email campaigns, and sales materials. Build and optimize marketing funnels, lead magnets, product demos, nurturing campaigns, and conversion workflows. Work closely with product and leadership teams to position the platform effectively in the nonprofit fundraising market. Monitor KPIs such as lead volume, conversion rates, customer acquisition cost, demo bookings, pipeline value, campaign ROI, and new client acquisition. Continuously analyze, improve, and scale campaigns based on performance data. Take full ownership of marketing and sales results.
Required Qualifications
- 5+ years of experience in SaaS marketing, B2B sales, growth marketing, demand generation, or a related field
- Proven experience generating qualified leads and acquiring clients for SaaS, technology, or B2B businesses
- Strong knowledge of marketing funnels, paid advertising, email marketing, CRM systems, outbound sales, and social media marketing
- Experience managing campaigns from strategy to execution and delivering measurable business results
- Ability to develop clear messaging, campaign strategies, and sales positioning for target audiences
- Strong communication, leadership, analytical, organizational, and execution skills
- Highly proactive, self-motivated, organized, and able to work independently with full ownership
- Creative, data-driven, disciplined, and focused on achieving measurable growth
- Ability to identify the right audience, generate qualified leads, convert them into product demos, and support the sales process through successful client onboarding
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