Sales & Marketing | Director of Public Relations
On-siteMiami Beach, Florida, United States
Job Summary
Develop ongoing public relations strategic and tactical plans by leveraging year-over-year results to set direction for external agencies and optimize their cohesive, integrated strategies. Oversee day-to-day PR operations including building media contact sheets, responding to general media queries, managing the media library, and developing content for print, broadcast, and electronic media production. Manage state and local government relations by conducting industry assessments, securing crisis-management resources, and establishing expert status with local travel industry committees. Lead media training for executives, orchestrate public speaking opportunities, and analyze formal presentations of PR efforts to senior leadership.
Required Qualifications
- Strong writing and communication skills
- Technology-driven with ability to assimilate new software systems quickly
- Effective leadership, supervisory management
- Well-organized and demonstrates strong problem-solving skills
- Ability to work in a high-paced work environment, handling multiple initiatives and tasks simultaneously
- Proficiency in Microsoft Office products
- Proficiency in Adobe Suite products
- Very strong sense of the social media landscape
- Robust media relationships that help gain publicity for the resort
- Bachelor's degree in public relations, marketing, hospitality or combination of relevant education and experience
- 5-7 years of public relations and social media experience with lifestyle brands, hospitality preferred
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