Sales Manager - West Africa
RemoteLagos, Lagos, Nigeria
Job Summary
Senior Sales Manager/Director/BDM to lead West Africa market entry and growth for a fast-growing FMCG coffee business, primarily driving B2C in Nigeria with supplementary B2B support. Develop and execute the go-to-market strategy across Nigeria and West Africa; identify, evaluate and onboard key distributors and channel partners; provide hands-on advisory support to leadership on market entry, route-to-market and commercial structure; support B2B sales alongside core B2C efforts; build and manage relationships with retailers, distributors and trade partners; travel periodically to Nairobi to share market learnings and guide East Africa development; act as a trusted on-the-ground advisor as the business scales, with potential to build and manage a regional team. Requires comfortable remote work without a local office, strong network in Nigeria/West Africa, ability to travel as needed, and English fluency. Local Nigerian candidates are strongly preferred; Lagos-based is helpful but not essential.
Required Qualifications
- At least 10 years of experience in the coffee industry and/or broader FMCG sales and marketing, with strong B2C focus.
- Deep, well-established network within the coffee industry in Nigeria/West Africa – able to advise on key distributors and the right way to enter the market.
- Proven sales and relationship-building track record; able to open doors and close deals.
- Previous experience managing a team is preferred, given this role is expected to grow into a people-management position.
- Comfortable working independently/remotely without a local office infrastructure, while staying connected to a small regional team based in Nairobi.
- Fluent English speaker.
- Honest, hard-working, relationship-driven, and willing to travel as needed.
- Local Nigerian candidates strongly preferred; Lagos-based preferred but not essential.
- No specific educational background required – industry experience and network matter most.
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