Sales Manager – Food and Beverage Industry
On-siteRiyadh, Riyadh Region, Saudi Arabia
Job Summary
Define and execute the overall sales strategy aligned with company growth objectives, translating annual targets into actionable regional plans. Lead, coach, and develop Area Sales Managers and Sales Representatives while establishing clear KPIs and accountability across the sales organization. Manage strategic B2B accounts and senior customer relationships, acting as the escalation point for major concerns to ensure long-term partnerships. Work closely with Operations, Procurement, Production, Finance, and Logistics to ensure smooth order fulfillment and minimal wastage. Monitor competitor activity, pricing trends, and customer behavior to identify opportunities for new product launches and provide structured market feedback. Prepare and present sales forecasts, pipeline updates, and performance reviews to track key metrics including revenue, volume, and team productivity.
Required Qualifications
- Minimum 7–10 years of B2B sales experience
- Proven track record in managing multi-level sales teams
- Strong commercial and analytical mindset
- Strategic planning and execution capability
- Excellent leadership and people management skills
- Strong negotiation and key account management experience
- Clear communication and stakeholder management ability
- Comfortable operating in high-frequency, fast-moving sales environments
- Preferably a Management Graduate or equivalent commercial qualification
Desired Qualifications
- Experience selling to HORECA, catering, institutional, or food processing customers
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