Sales Manager
On-siteHanoi, Hanoi, Vietnam
Job Summary
Manage a portfolio of key accounts with five and six figure contract values to drive revenue from new businesses for a greenfield education exhibition and conference. Close high-value deals with school groups, education suppliers, EdTech companies, and industry associations while cultivating strong relationships with senior stakeholders across the education ecosystem. Achieve agreed show and personal revenue and profit targets by conducting market research, identifying new sales opportunities, and developing long-term partnerships. Coordinate with content, marketing, and operations teams on show-wide planning, floor space allocation, and cross-functional deliverables to balance commercial priorities with visitor experience. Support stakeholder engagement, liaise with government and association contacts, and attend events onsite to ensure contract fulfillment and address client concerns. Provide market intelligence and competitor analysis to inform overall show strategy and positioning.
Required Qualifications
- Extensive experience (4 years) in B2B sales
- Previous senior responsibility for ambitious sales targets
- demonstrating ability to consistently meet and exceed these targets
- Previous experience having trained salespeople
- having developed a methodology/material that are instrumental in this process
- Ability and proven experience of working with a wide range of cultures
- Customer Focused – put the customer at the heart of everything we do
- rapport building
- post-sale relationship management
- account management
- Harding working - Strong work ethic representing our industry leading brands
- Studious - Desire to learn and embrace best practice within your discipline
- Respectful – demonstrate consistency and reliability in all areas
- Collaborative – display open communication and innovation
- Proactive – take initiative on opportunities and test your ideas
- Efficient – display excellent time management and prioritisation
- Effective – focusing on the right things at the right time to deliver the best results
- Entrepreneurial - agile, adaptable, innovative, proactive
- Professional – accountable, responsible, reliable, consistent, attention to detail, trustworthy
- Disciplined – time management, drive, focus, organised, work ethic, efficiency
- Positive – resilient, adaptable, flexible, energy, passion
- Sales ability – questioning skills
- proposal writing
- objection handling
- urgency
- presentation skills
- closing
- building value
- negotiating
- Pipeline management/forecasting
- Sales planning – lead sourcing
- researching
- market mapping
- positioning
- Business Insight – market/industry
- product
- customer
- IT Skills – MS Office
- CRM systems
Desired Qualifications
- Strong knowledge of and familiarity with the dynamics throughout the events sector preferred but not essential
- Experience within the education ecosystem or sector (schools, EdTech, education suppliers, or training providers) is highly preferable but not essential
- A solid understanding of the event market from both commercial and technical perspectives
- Strong knowledge of and familiarity with the dynamics throughout the events sector preferred
- Experience within the education ecosystem or sector (schools, EdTech, education suppliers, or training providers) is highly preferable
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