Sales Engineer- Malaysia/Indonesia
On-siteJakarta, Jakarta, Indonesia
Job Summary
Partner with Account Executives across SEA to understand customer goals, technical environments, and success criteria. Lead product demonstrations, technical deep dives, and solution architecture discussions across Branch's attribution, deep linking, and engagement products. Design and build custom solutions, proofs of concept, and sandbox integrations that showcase Branch's capabilities against a prospect's specific use case. Serve as the subject matter expert on Branch's platform, APIs, SDKs, and integration options, including Journeys, Universal Ads, and Ivy AI product lines. Stay current on mobile measurement standards (SKAN, AdAttributionKit, GDPR/DPDP-style privacy regimes), ad fraud trends, and the broader mobile and marketing technology landscape. Advise customers on integrating Branch into existing mobile, web, and data infrastructure, including CDPs, MMPs migrations, and analytics stacks. Build trusted relationships with engineering, product, and growth marketing stakeholders, addressing technical concerns and ensuring long-term success on the platform. Act as a strategic advisor to customers, recommending best practices that maximize ROI and reduce time-to-value from Branch's solutions. Work closely with Product and Engineering to relay customer needs, competitive intelligence, and regional market trends from the SEA region. Build and maintain technical enablement resources — documentation, demo environments, and presentations — that scale the sales engineering function across the team. This position reports directly to the Regional General Manager based in Singapore and requires travel to customer locations across the SEA region for meetings, demonstrations, and solution design sessions.
Required Qualifications
- 5+ years of experience in Sales Engineering, Solutions Engineering, Solutions Consulting, or another customer-facing technical role
- ideally in SaaS, martech, or adtech
- A strong understanding of APIs, SDKs, system integrations, and modern SaaS/cloud architectures
- Working knowledge of iOS and Android application development concepts and mobile app architectures
- A track record of leading technical discovery, solution design, product demonstrations, and Proofs of Concept with enterprise customers
- Excellent communication skills, with the ability to translate complex technical concepts for both engineering and business audiences
- A Bachelor's degree in Computer Science, Engineering, or equivalent practical experience
- This position will require travel to customer locations across the SEA region for customer meetings, product demonstrations, solution design sessions, and other enterprise engagements
Desired Qualifications
- hands-on development experience
- Familiarity with mobile measurement, attribution, deep linking, or broader marketing technology platforms
- Familiarity with competing MMP/attribution platforms (AppsFlyer, Adjust, Singular)
- Experience with discovery and qualification frameworks (e.g., MEDDIC)
- Comfort presenting ROI and business-value narratives to VP- and C-level stakeholders, not only engineering counterparts
- Experience responding to RFPs and security questionnaires, particularly in regulated industries such as fintech
- Experience navigating multi-stakeholder, matrixed sales cycles spanning engineering, marketing, and data teams
- AI/LLM literacy, with the ability to speak to how AI-driven recommendations and agents work, including their data and privacy implications
- Familiarity with retail media and first-party data strategy
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