Sales Enablement Manager
HybridManchester, England, United Kingdom
Job Summary
Design and deliver high-impact onboarding programmes to ramp new hires quickly while developing and maintaining sales playbooks aligned to buyer journeys. Build and lead ongoing training initiatives, including workshops, role plays, and certifications, to improve rep performance and skill development. Implement coaching frameworks for frontline managers and create enablement content such as talk tracks and objection handling guides. Assess rep effectiveness through performance analysis and gather feedback to continuously refine enablement initiatives. Collaborate cross-functionally with Sales, Marketing, and Product to ensure messaging consistency and alignment with market needs. Partner with leadership to identify skill gaps and define enablement priorities, ensuring adoption of agreed sales methodologies.
Required Qualifications
- Proven experience in a Sales Enablement, Sales Training, or Sales role within a B2B SaaS environment
- Demonstrated success designing and delivering onboarding and training programmes
- Experience creating and implementing sales playbooks and methodologies
- Track record of improving sales performance and rep productivity
- Experience working closely with Sales leadership and frontline managers
- Strong understanding of B2B sales cycles, buyer behaviours, and deal dynamics
- Experience in coaching sales teams and supporting manager-led development
- Familiarity with enablement tools (e.g., Highspot, Seismic, Lessonly, Showpad)
- Experience collaborating with Marketing and Product teams on messaging
- Deep understanding of sales methodologies (e.g., MEDDICC, Challenger, SPIN, etc.)
- Strong knowledge of sales processes, stages, and conversion drivers
- Ability to design engaging and effective learning experiences and training content
- Skilled in coaching techniques and adult learning principles
- Strong communication and presentation skills
- Ability to translate complex concepts into clear, actionable messaging
- Familiarity with enablement metrics (e.g., ramp time, win rates, productivity)
- Strong stakeholder collaboration and alignment skills
- Organisational skills to manage multiple programmes and initiatives simultaneously
Desired Qualifications
- Background in a high-growth or scaling SaaS environment preferred
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