Sales Enablement Manager
$109,600–$149,625 year
HybridNewark, New Jersey, United States
Job Summary
Develop customer marketing strategies and execute annual sales enablement plans for Consumer, Small Group, 51+, Direct Public, SHBP, and Large Group segments. Manage end-to-end project management for Open Enrollment member education content and oversee bi-annual Customer Advisory Board meetings, including agenda development and speaker selection. Collaborate with enterprise marketing and sales leadership to create creative briefs, approve executional plans, and set KPIs to measure sales enablement tool effectiveness. Support the strategic management of the Broker Landing Page and manage sales and tactical marketing messaging for consultant and broker partners across all CBU markets.
Required Qualifications
- Bachelor's degree from an accredited college or university, in Business, Marketing, Digital Marketing, English or Journalism
- Minimum of 5 years customer/broker marketing experience in financial services, consumer products, or retail industries
- Minimum of 5 years' experience in b2b and or b2c marketing and sales enablement
- Minimum of 5 years agency and budget management experience
- Proficiency in a Windows based environment, including MS Office products (Word, Excel, and PowerPoint)
- Proficiency with technical products
- Knowledge of health and wellness industry and relevant trends
- Knowledge of Product Development
- Knowledge of budgeting/forecasting processes
- Strategic mindset with a financial focus
- Strong relationship management skills
- Strategic planning skills with the ability to develop go-to-market plans and execute key deliverables
- Strategic and tactical understanding of product and CBU segment knowledge
- Strong command of consumer, customer, broker and marketplace insights
- Excellent oral and written communication skills
- Ability to present and explain technical information
- Excellent collaboration skills with the ability to influence others in a highly matrixed organization
- Strong project management skills with ability to manage multiple small to large projects in a cross-functional environment
- Ability to manage, grow and develop teams
- Ability to inspire, empower, and provide timely feedback
- Drive to pursue self-development and continuous learning
- Must be able to travel 3-4 times a year, within New Jersey/Metro NYC area
- Must live in New Jersey, New York, Pennsylvania, Connecticut or Delaware
Desired Qualifications
- Advanced degree in Marketing or an MBA
- Health Insurance industry experience
- Broker/Channel marketing and engagement experience
- Experience in brand and product campaign development and advertising management
- Knowledge of various constituent roles within the sales function
- Minimum of 2 years' experience in a management capacity
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