Sales Director - FMCG | Saudi Arabia
On-siteRiyadh, Riyadh Region, Saudi Arabia
Job Summary
Develop and execute the overall sales strategy to achieve revenue, profitability, market share, and distribution objectives across Saudi Arabia. Lead and develop the sales organization, driving business growth by expanding market coverage and strengthening key customer relationships. Oversee sales planning, forecasting, budgeting, pricing, and performance management while monitoring market trends and competitor activities to optimize route-to-market strategies. Collaborate cross-functionally with Marketing, Supply Chain, Finance, Production, and Operations to deliver business objectives and enhance customer satisfaction. Requires 10+ years of FMCG sales experience with an MBA preferred.
Required Qualifications
- Bachelor's degree in Business Administration, Marketing, or a related field
- 10+ years of FMCG sales experience
- at least 5 years in a senior sales leadership role
- Strong knowledge of the Saudi FMCG market
- proven success managing multi-channel sales operations, including traditional trade, modern trade, key accounts, e-commerce, foodservice, and cash van distribution
- Demonstrated track record of driving revenue growth, market expansion, and route-to-market development
- Strong commercial and financial acumen
- experience in forecasting, budgeting, pricing, trade spend, and P&L management
- Excellent leadership, negotiation, analytical, and stakeholder management skills
- ability to build high-performing teams
- ability to collaborate effectively across cross-functional departments
Desired Qualifications
- MBA
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