Sales Director

The Sales Director will drive the community's sales efforts and lead the development and execution of the quarterly marketing plan to achieve occupancy goals, maintaining accurate leads and waitlists, conducting competitive and demographic analyses, and building relationships with referral sources. Responsibilities include planning and hosting marketing events, coordinating inquiry follow-up to convert leads into residents, and supervising the sales team. Key skills include strong customer service and hospitality, excellent written and verbal communication, proficiency with Microsoft Word/Excel/Outlook, ability to persuade and network, independent decision-making, budget and expense control, and ensuring compliance with policies and ethics. The role emphasizes outside outreach to referral sources, creating a customer-centered experience tours, and driving occupancy growth within the community.