Sales Director - B2C

Lead and grow the residential sales department to achieve targets, starting with 90 days in the field running estimates and learning systems. Recruit, hire, train, and coach the sales roster while enhancing sales strategies and evaluating the existing playbook. Conduct check-ins and ride-alongs with reps, create a culture of continuous training and accountability, and utilize home improvement tools to address operational weaknesses. Monitor sales metrics, provide regular feedback, and offer coaching to optimize performance. This role supports a 10-year-old full-service painting company serving Denver, Colorado Springs, and the High Country, aiming to expand the team from six to fifteen sales representatives.