Sales Development Specialist

Generate qualified meetings with enterprise prospects through outbound email, LinkedIn, and calling campaigns. Build and execute integrated campaigns across digital, events, and partner channels while maintaining CRM accuracy and pipeline hygiene. Own campaign execution from idea through reporting, including list building, sequence creation, and A/B testing for LinkedIn and gated content. Optimize the GTM technology stack using Apollo, ZoomInfo, and AI tools to improve productivity. Support Account Based Marketing initiatives and bring new campaign ideas to the team to build a repeatable pipeline generation engine.