Sales Development Representative (SDR)
On-siteAlpharetta, Georgia, United States
Job Summary
Conduct strategic research to identify potential customers and key decision-makers within target accounts, avoiding generic dialing approaches. Develop and manage lists of named accounts and contacts to ensure outreach campaigns target the correct individuals. Leverage persona-based messaging to differentiate solutions and reach prospects via phone, email, and social media using a focused tech stack. Qualify leads by understanding business needs and challenges, then schedule qualified meetings for the sales team. Collaborate with marketing to execute targeted outreach and integrate ABM strategy, while monitoring intent data from platforms like Demandbase and ZoomInfo to prioritize efforts. Utilize CRM tools to track campaigns, measure performance metrics, and optimize continuous improvement. Maintain accurate records of all interactions in Salesforce.com.
Required Qualifications
- Bachelor's degree or equivalent experience
- Previous experience in a sales development, sales or customer-facing role
- Strong organizational and time management abilities
- Self-motivated, goal-oriented, and eager to learn
- Ability to work independently and as part of a team
- Experience working collaboratively with Sales, Marketing, and Revenue Operations teams
- Proficiency in tech stack tools such as Salesforce.com, ZoomInfo, Demandbase, cadence tools, etc.
- Excellent verbal and written communication skills
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