Sales Development Leader - APJ
On-siteSingapore, Singapore
Job Summary
Hire, onboard, coach, and develop a high-performing team of Account Associates to generate pipeline and accelerate customer adoption across the Asia Pacific region. Lead daily execution against pipeline goals, activity metrics, and conversion targets while partnering with Growth, RevOps, Marketing, and Sales to execute signal-based outbound programs leveraging product usage and PLG insights. Define regional sales playbooks combining modern automation with personalized engagement, and coach associates on prospecting, discovery, and messaging to improve pipeline quality. Establish operating cadences through pipeline reviews, one-on-ones, and performance coaching, then monitor trends to continuously improve productivity and conversion rates. Collaborate with Commercial and Enterprise Sales leaders for seamless handoffs and foster a culture of curiosity, experimentation, and accountability.
Required Qualifications
- 5+ years of SaaS sales experience
- experience leading frontline Sales Development or SDR teams
- Proven success hiring, coaching, and developing high-performing SDRs or Account Associates in a fast-paced technology company
- Experience building predictable outbound pipeline generation through a combination of prospecting, automation, and data-driven experimentation
- Strong operational discipline with experience managing team performance through metrics, coaching, and structured operating cadences
- Experience partnering cross-functionally with Marketing, Growth, RevOps, and Sales to improve pipeline generation and conversion
- Passion for coaching and developing early-career sales talent into successful GTM professionals
- Curiosity about AI, developer tools, or technical products
- ability to help teams engage technical buyers effectively
- Comfortable operating in a high-growth, fast-changing environment where experimentation and continuous improvement are expected
- Excellent communication, coaching, and leadership skills
- collaborative, builder's mindset
Desired Qualifications
- Experience with AI products
- growth automation platforms
- PLG motions
- developer-focused technology
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