Sales Coordinator - State Farm Stadium
On-siteGlendale, Arizona, United States
Glendale, Arizona, United StatesOn-siteFull TimeEnterprise
Full TimeEnterprise
Job Summary
Prospect and secure event bookings at State Farm Stadium through outbound prospecting, networking, and participation in local and national trade shows. Cultivate relationships with corporate clients, event planners, and destination management companies via site visits, tailored proposals, and daily email or in-person interactions. Manage the stadium's private event booking calendar, oversee scheduling for non-revenue activities, and ensure logistical alignment with operations. Maintain accurate CRM records, analyze booking trends, and support sales strategy development under the Director of Sales.
Required Qualifications
- Bachelors' Degree from an accredited college or university with major course work in marketing or communications
- A minimum of one year of related work experience in hospitality and tourism or events
- An equivalent combination of education and relevant work experience
- Professional approach that represents Legends Global and State Farm Stadium in an exemplary manner
- Knowledge of the hospitality industry and specifically the local and regional market
- Understanding of booking patterns, trends, high demand times, and events in the market
- Able to conduct research and understand demand generators, new business sources, and how to utilize the internet as a prospecting tool
- Involved in the community and able to effectively network
- Able to develop effective sales strategies to counter the competition
- Able to meet/exceed expectations for prospecting calls, appointments, presentations, proposal and closes
- Research each customer's business, hospitality needs, identify who to talk to and how to get sales closed
- Exercise creativity, discretion, and independent judgement in determining how to assemble an event to suit each customer's taste
- Develop solutions to any cost concerns and resolve any challenges or problems
- Aggressively engage in creative networking, uncovering and cold calling prospective clients to generate activity for future business
- Account management
- Focused on the ability to achieve customer satisfaction
- Reliable transportation daily
- Superior organizational skills and the ability to function in a fast-paced, multi-task setting
- Excellent listening, oral and written communication skills
- Negotiation and closing skills
- Use of analytical skills to identify and improve performance and execution
- Identify and resolve problems in a timely manner
- Plan, organize, and implement projects and tasks within an allotted timeframe
- Work with others in a professional manner while attempting to achieve a common goal
- Must have a working knowledge of the following Microsoft Office programs: Word, Excel, PowerPoint, Outlook and have internet research skills
- Intermediate computer skills
- On-site location at 1 Cardinals Dr., Glendale, AZ 85305
- Some extensive walking
- Occasionally long periods of standing
- Significant local travel for outside sales calls; may require some travel outside the local area
- Exposure to extreme temperatures
Desired Qualifications
- Knowledge of booking software is a plus, but not required
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