Sales Activation Manager
RemoteBoston, Massachusetts, United States
Boston, Massachusetts, United StatesRemoteFull TimeMedium
Full TimeMedium
Job Summary
Develop and execute go-to-market strategies, sales enablement programs, and field marketing campaigns to drive revenue growth and support sales team objectives. Create sales collateral, training materials, and playbooks while managing regional activations, customer events, and promotional assets. Analyze market trends, competitive landscapes, and sales performance data to refine activation plans, measure campaign ROI, and implement continuous improvements. Collaborate with Product Marketing and Sales Leadership to align messaging and identify enablement gaps.
Required Qualifications
- Bachelor's degree in Marketing, Business, Communications, or related field
- 10+ years of experience in sales support, sales enablement, field marketing, or account management
- Proven track record of developing and executing successful sales campaigns or enablement programs
- Strong knowledge of sales processes, sales tools (Salesforce), sales enablement platforms (Highspot, Seismic), and B2B selling methodologies
- Excellent project management skills with ability to manage multiple initiatives simultaneously
- Outstanding written and verbal communication skills
- AI forward and experience building agents and skills in various models
- Ability to build strong relationships across sales and marketing teams
- Data-driven mindset with ability to analyze metrics and draw actionable insights
Desired Qualifications
- B2B Cybersecurity background
- Familiarity with sales enablement platforms (Highspot, Seismic, Showpad, etc.) or LMS platforms
- Experience with CRM systems (Salesforce, HubSpot, Pipedrive)
- Content creation or design experience
- Experience managing cross-functional teams
- Sales or customer-facing background
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