Saatchi & Saatchi Canada - FT Perm Template
On-siteToronto, Ontario, Canada
Job Summary
Lead the strategic planning process to arrive at powerful brand ideas and provide educated input into research methodology across quantitative and qualitative channels. Lead strategic thinking on integrated campaigns by creating compelling consumer profiles and facilitating integrated planning sessions with internal and external participants. Collaboratively lead teams to deliver bold work while supporting junior members, acting as a partner and sounding board during creative development. Proactively conduct in-depth scouting into cultural trends and competitive activity to distill actionable recommendations, building strong relationships with accounts, clients, and creative teams.
Required Qualifications
- 8+ years of marketing experience
- majority of experience spent on strategic planning in agency
- proven track record of transformational, modern marketing work that has grown clients' business
- Adept and interested in proactively leading a portfolio of brands and running projects
- Strong at brand planning
- ability to create clear sharp positionings and focused messaging
- ability to contribute to the crystallization of identity and architecture
- Clear, tight storyteller and brief-writer
- ability to identify meaningful, singular, useable insights/tensions
- Familiar with widely used and emerging insight tools and media technology, channels, and terminology
- Results-driven individual who believes in effectiveness measurement
- Deep integrated planning experience with emphasis on storytelling, including journey mapping
- Comfort with data and analytics
- ability to craft a measurement plan
- ability to perform analysis that yields actionable learnings
- Strong reputation for relationships with creative, account and media leaders and/or teams
- Ability to design and facilitate workshop activities to engage the client team in a creative problem-solving process
- Expertise in multiple business strategy tools, frameworks and methods
- Some experience in digital strategy, including social strategy
- Exceptional verbal and written communication skills
- Demonstrated ability to learn new tools and a comfort with old ones, especially PowerPoint
- Self-motivated but highly collaborative, seeks input and is comfortable receiving it, and welcomes diversity of thought
Desired Qualifications
- You're as passionate about the world outside our walls as you are within them
- Contributing to agency life and culture is important to you
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