RWA Product Marketing

Drive RWA product adoption in traditional finance by engaging brokerages and asset managers to integrate the product into their client recommendation systems. Develop targeted channel strategies based on institutional client structures and compliance requirements, then execute roadshows, co-branded events, and institutional showcases. Manage the full channel lifecycle from initial proposal to post-campaign relationship maintenance, while coordinating cross-functional resources across asset, BD, compliance, and regional teams. Monitor key metrics including traffic volume, conversion rates, AUM contribution, and institutional activity to refine channel strategies. Requires 3+ years in traditional finance, strong English proficiency, and familiarity with RWA assets like Ondo and Maple.