Roark Marketing Manager
$90,000–$120,000 year
HybridIrvine, California, United States
Job Summary
Own the Roark GTM calendar end to end, managing seasonal launches, product drops, and wholesale prebook windows to ensure on-time asset delivery across ecom, retail, and wholesale channels. Run project management for all campaigns, shoots, and assets, maintaining dependency maps and publishing the critical path with named owners at every gate. Build and steward the go-to-market brief, translating commercial priorities into creative direction for design, merchandising, and sales teams. Manage the marketing budget at the line item level, including vendor onboarding, invoice reconciliation, and monthly accruals for photographers, printers, and display fabricators. Produce seasonal photo and video content from brief to delivery, overseeing location scouting, casting, on-set management, and retouch supervision. Lead brand campaigns across every touchpoint, ensuring consistent tone, color, and logo usage while integrating localized variants for international teams. Build the sell-in playbook and deliver brand-controlled assets to wholesale partners, supporting trade shows and sales meetings. Manage owned retail marketing programs, including window storytelling, floor set support, and store communication calendars for openings and remodels.
Required Qualifications
- Bachelor's degree in marketing or related discipline or equivalent experience
- Minimum of 5 years in marketing at a consumer brand
- Meaningful time on the traditional marketing side: brand marketing, wholesale or retail marketing, trade marketing, or brand and creative operations
- Traditional marketing experience at the brand or wholesale level
- A performance marketing or agency only background is not a fit for this seat
- Demonstrated ownership of a seasonal go to market calendar in an apparel, footwear, outdoor, action sports, or premium lifestyle business
- Hands on project management experience running many workstreams, many stakeholders, and hard external deadlines at once
- Track record of hitting deadlines
- Real production experience: producing photo and video shoots and taking print and physical collateral through to delivery
- Wholesale fluency: comfortable with prebook and at once, sell in versus sell thru, specialty versus Majors, drop ship, co op, and retailer asset requirements
- Retail marketing experience: windows, floor sets, in store signage, store communication, and store level activation
- Strong written communication: writing a brief people can execute from and a status update people can act on
- Proficiency across project management and creative operations tooling (for example Asana, and Elastic)
- Working knowledge of Adobe Creative Suite files, DAM systems, and ecom platforms
- Budget management experience: forecasting, tracking, reconciling, and defending a marketing spend
- In-office hybrid position, mandatory 4 days per week in office in Irvine, CA with the option to work from home 1 day per week
Desired Qualifications
- Experience at a brand with both a healthy DTC and wholesale business, and a process to balance them efficiently
- Familiarity with an B2B or PLM environment and with cross functional line adoption and sample calendars
- Trade show and sales meeting production experience
- Experience supporting international distribution partners
- A genuine connection to the Outdoor world Roark lives in: Adventure travel, surf, running, climbing, trail, and the culture around it
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