Revenue Marketing Manager, Emerging Markets
RemoteSpain or Italy
Job Summary
Own Marketing's contribution to pipeline generation across Spain, Italy, and other emerging markets by developing and executing integrated campaigns that drive qualified demand and accelerate opportunities. Partner with Sales, Revenue Operations, and Product Marketing to align regional strategies with business priorities, ensuring campaigns reflect local buyer behaviors, languages, and market maturity. Build and optimize multi-channel demand generation programs using AI-powered technologies, customer intent data, and analytics to improve targeting, conversion rates, and return on investment. Manage regional marketing budgets and establish continuous test-and-learn approaches to maximize business impact. This remote role is based in Spain or Italy and supports Imprivata's unified access and security management programs for healthcare and mission-critical organizations.
Required Qualifications
- Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent professional experience
- 6+ years of experience in Revenue Marketing, Demand Generation, Growth Marketing, Integrated Marketing or a similar B2B marketing role, with demonstrated success in driving pipeline and revenue
- Proven experience developing and optimising integrated, multi-channel marketing programmes that deliver measurable business results across Spain and/or Italy and other international markets, with an understanding of regional differences, local buyer behaviour and varying levels of market maturity
- Fluency in Spanish and/or Italian, together with fluency in English, is required
- Strong analytical and data-driven mindset, with experience using performance metrics, marketing insights and AI-enabled technologies to optimise campaign execution, personalisation, operational efficiency and business outcomes
- Experience with marketing automation, CRM and revenue marketing platforms such as Marketo, Salesforce, Demandbase or similar technologies, with a strong understanding of marketing performance metrics, including pipeline generation, conversion rates, attribution, marketing-influenced revenue and campaign return on investment
- Demonstrated ability to collaborate effectively with Sales, Marketing Operations, Product Marketing and Revenue Operations to deliver shared business objectives in a fast-paced, cross-functional environment
- Experience managing marketing budgets and making data-driven investment decisions
- Willingness and ability to travel within the region and elsewhere in Europe as required
Desired Qualifications
- Proficiency in additional European languages would be an advantage
- Experience in B2B technology, SaaS, cybersecurity, healthcare technology or identity management would be advantageous
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