Retention Specialist
$75,000–$80,000 year
HybridToronto, Ontario, Canada
Job Summary
Own the monthly CRM calendar across Email, SMS, and Push, leading expansion into WhatsApp and emerging growth initiatives. Establish a continuous A/B testing roadmap to validate creative assets, audience segments, subject lines, and optimal send times. Design, build, and optimize complex automated flows and high-impact manual campaigns while moving beyond basic demographics to hyper-target consumer cohorts based on LTV and behavioral triggers. Establish a rigorous reporting cadence using AI-driven tools to predict churn and optimize performance. Act as the power user for the tech stack, ensuring seamless data flow between Shopify, Klaviyo, GA4, and RetentionX. Partner with design teams to ensure high-aesthetic standards while rigorously testing layouts and CTAs to drive revenue.
Required Qualifications
- 3-4 years of dedicated CRM/Retention experience
- preferably within the D2C or consumer goods space
- Proven expertise in structured A/B testing and multivariate testing
- ability to articulate statistical significance and ROI
- Tangible evidence of driving Retention Rate improvements
- increasing Returning User Growth
- Expert-level mastery of Klaviyo
- Expert-level mastery of Shopify
- Deep familiarity with GA4
- Deep familiarity with RetentionX
- Deep familiarity with similar LTV platforms
- obsession with understanding why a customer stays or leaves
- Experience leveraging AI tools for copywriting, data analysis, or workflow automation
Desired Qualifications
- Bilingual (English/French)
- experience leveraging AI tools for copywriting, data analysis, or workflow automation
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