Retention Marketing Manager (US - REMOTE)

Own and drive the overarching retention strategy across email, SMS, direct mail, and other channels for Kindred Bravely and Storq, ensuring cohesive, data-driven campaigns that enhance engagement and retention. Utilize advanced analytics from platforms like Klaviyo, Shopify, and Lifetimely to identify customer insights, trends, and opportunities for improving loyalty. Continuously improve campaign performance through segmentation, personalization, and A/B testing while managing behavioral-based automation to drive conversion and reduce churn. Oversee weekly and monthly reporting, analyze subscriber data to identify high-value segments, and conduct customer surveys to integrate feedback into future initiatives. Partner with Paid Media and Site Merchandising to refine customer journey maps and co-create re-engagement strategies. Manage and mentor the Email Marketing Specialist to foster a high-performing CRM function.