Retention Marketing Manager
$80,000–$100,000 year
On-siteNorth Reading, Massachusetts, United States
Job Summary
Own BRUNT's lifecycle marketing program across owned channels, SMS, and Email by building flows and segmentation logic that move customers from list growth through repeat purchase and long-term loyalty. Architect multi-step, conditional customer journeys using Klaviyo and Postscript, tuning campaign calendars to prioritize revenue-driving initiatives while running monthly A/B tests to optimize engagement and conversion. Manage channel health by overseeing deliverability, audience growth, and compliance with CAN-SPAM and TCPA requirements, ensuring data hygiene across Shopify, Klaviyo, and Postscript integrations. Collaborate cross-functionally with Acquisition, Operations, Product, Creative, and Loyalty teams to align messaging with product launches and inventory plans, driving improvements in cross-category shopping and customer lifetime value.
Required Qualifications
- 2-3+ years of hands-on retention/lifecycle marketing experience
- demonstrated ownership of building (not just briefing) Email and SMS programs
- Deep, hands-on expertise in Klaviyo & Postscript
- ability to independently build and debug complex, multi-step flows
- ability to handle conditional splits/if-then branching logic
- ability to manage dynamic content
- ability to manage API-based triggers
- ability to work without relying on a developer
- Comfortable writing basic HTML/CSS
- Comfortable writing Liquid templating logic
- ability to create if/else conditional blocks
- Strong Excel skills
- ability to build pivot tables
- ability to blend data from multiple exports
- ability to turn raw performance data into clean reports and dashboards
- Strong command of customer segmentation
- ability to build dynamic segments from behavioral and transactional data
- ability to map segments to differentiated content paths
- Familiarity with data integrations between an ESP/CDP and ecommerce platforms
- ability to troubleshoot custom properties, event tracking, and syncs
- Ability to commute to the office in North Reading, MA 4X per week
- Experience with A|B testing
Desired Qualifications
- SQL or other data-querying skills
- familiarity using tools such as Google Analytics
- familiarity using tools such as Looker
- familiarity with a comparable ESP/SMS provider such as Attentive, Iterable, or Braze
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