Retention Manager / Lifecycle Marketing Manager
Remote
Job Summary
Retention Manager / Lifecycle Marketing Manager at STERRY focusing on email retention strategies to increase engagement, repeat purchases, and lifetime value. Responsibilities include building and optimizing automated email flows (welcome series, onboarding, nurture, abandoned cart, win-back, re-engagement), segmenting audiences, personalizing messaging based on customer behavior and lifecycle stage, analyzing key metrics (open rates, CTRs, conversions, retention, churn), conducting A/B tests, and collaborating with creative, content, design, and account management teams to deliver campaigns for multiple clients. Stay ahead of email marketing trends, deliverability best practices, and CRM innovations.
Required Qualifications
- 3+ years of experience in email marketing, CRM, retention marketing, or lifecycle marketing.
- Proven experience managing and optimizing automated email campaigns.
- Hands-on experience with email marketing and CRM platforms such as Klaviyo, HubSpot, Mailchimp, ActiveCampaign, Salesforce Marketing Cloud, or similar tools.
- Strong understanding of customer segmentation, personalization, and lifecycle marketing strategies.
- Analytical mindset with the ability to interpret campaign data and translate insights into action.
- Excellent project management and communication skills, with the ability to thrive in a fast-moving agency environment.
- Experience working with e-commerce, SaaS, or digital-first brands is a plus.
Hiring someone like this?
Get your role in front of qualified candidates on Sorce.