Retention/Lifecycle Marketing Specialist

Lead all user retention and lifecycle marketing activities, ensuring smooth onboarding, engagement, and reactivation flows. Plan, organize, and optimize lifecycle campaigns across email, push, and in-app channels, including segmentation, messaging, and automation workflows. Develop and maintain campaign calendars, user journey maps, lifecycle playbooks, and SOPs. Conduct cohort, funnel, and retention analyses; identify drop-off points and churn drivers; propose and implement improvements. Manage quality assurance, A/B testing, and optimization of user journeys, campaigns, and internal processes. Collaborate with UX/UI designers, product, development, marketing, and customer support to improve retention-focused features, messaging, and user experience. Ensure compliance with GDPR, unsubscribe management, and messaging regulations. Monitor and report on lifecycle KPIs via dashboards; present findings to management and stakeholders. Coordinate with external partners and explore new retention channels and monetization opportunities. Participate in strategic planning, campaign prioritization, and reactivation initiatives for lapsed users.