Retail Media Campaigns Specialist
On-siteByron Center, Michigan, United States
Job Summary
Manage end-to-end execution of retail media campaigns, serving as the vendor's point of contact from brief submission through activation, optimization, and reporting. Track vendor commitments, milestones, and deliverables within campaign management systems while coordinating across sales, creative, analytics, and media teams to ensure accurate launches and measurable results. Escalate risks and dependencies to stakeholders, distribute regular status updates, and collaborate with Insights & Analytics to develop client-ready post-campaign reports. Evaluate and support implementation of marketing technologies, maintain campaign systems, and document best practices to improve operational efficiency.
Required Qualifications
- Bachelor's degree in Marketing, Advertising, Communications, Business Administration or related field
- 3-5+ years of experience in digital media, campaign management, digital marketing, media planning, or retail media advertising
- Strong written, verbal, and presentation communication skills
- Exceptional project management and organizational abilities with demonstrated success managing multiple priorities simultaneously
- Ability to build collaborative relationships with internal and external stakeholders
- Highly detail-oriented with strong problem-solving and critical-thinking skills
- Understanding of digital advertising channels, media planning, campaign execution, and marketing technologies
- Knowledge of retail media metrics and KPIs
- Strong proficiency in Microsoft Office Suite, including Excel and PowerPoint
- Advanced Excel skills
- Experience with CRM, marketing automation, campaign management, and reporting tools
- Must be able to lift and/or move 20 pounds
- Must be able to sit/stand/walk
- Must be able to work in a typical office environment
- Must be able to work in computer/server room, print shop, production area
- Must be able to tolerate low to moderate noise levels, with potential for high noise in distribution settings
- Must be available for travel as assignment requires
- Must be able to work in temperatures that may vary in computer/server room, print shop, production area
Desired Qualifications
- Experience working within an agency, Retail Media Network (RMN), retailer, grocery retailer, or related environment
- Experience with Project Management platforms (Basecamp, Asana, Monday)
- Experience with ad serving platforms (DCM, Criteo, CitrusAd)
- Experience with DSPs (DV360, TTD)
- Experience with paid social platforms (Facebook/Instagram, Google, Pinterest and TikTok)
- Strong proficiency in Microsoft Office Suite, including Excel and PowerPoint
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