Retail Marketing Network Manager
HybridKansas City, Kansas, United States
Job Summary
Develop and execute the Retail Marketing Network strategy, annual business plans, and growth roadmap while owning the sales calendar, campaign planning, pricing, and inventory. Partner with CPGs, category management, and retailers to build integrated campaigns across onsite, offsite, digital, and eCommerce media channels. Manage end-to-end campaign execution, analyze performance metrics like ROAS and incrementality, and oversee budgets, billing, and financial reporting. Lead the RMN portal and dashboard optimization to enable real-time insights for members and employees. Represent AWG at industry events and retailer meetings to promote the network's value proposition and drive continued investment.
Required Qualifications
- Bachelor's degree in marketing, business or related field
- 5-8 years in retail media, shopper marketing, digital advertising, CPG sales, or related experience
Desired Qualifications
- Experience with retail media platforms, campaign measurement, Excel/Power BI preferred
- Strong analytical, financial, communication, and project management skills
- Experience influencing executive stakeholders and managing cross-functional initiatives
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