Retail Marketing Manager
$95,000–$125,000 year
HybridBroomfield, Colorado, United States
Job Summary
Own the North American retail go-to-market calendar from seasonal strategy alignment through in-season execution, translating brand and commercial priorities into plans that drive sell-in and sell-through across independent and key account channels. Lead retail marketing strategy and account segmentation, developing bespoke pitch decks and sell-in support tools for priority accounts while evaluating fixture programmes and digital co-op based on performance data. Direct field sales representatives, tech reps, and sales agents to execute in-store merchandising, clinic programmes, and retail activations, including managing the Authorised Dealer Kit and ExpertVoice training initiatives. Own North American tradeshow planning and activation, applying a prioritisation framework to determine investment levels and brief creative on booth assets and collateral needs. This role reports to Sales and Marketing leadership and collaborates with the global brand team in Perth, Australia, alongside cross-functional partners in E-Commerce, Operations, and Finance.
Required Qualifications
- 5–7 years of progressive experience in retail marketing, trade marketing, or brand marketing
- demonstrated ownership of strategy and execution
- Proven track record owning a retail or trade marketing calendar
- managing cross-functional projects from planning through delivery
- Experience working with wholesale or independent retail channels
- outdoor, sporting goods, or adjacent consumer goods industry experience
- Demonstrated ability to direct and activate field resources, agency partners, or sales teams
- Strong project management skills
- Ability to prioritise across competing demands
- operate with a sense of urgency
- Ability to perform quantitative analysis on campaign and programme performance
- translate data into actionable recommendations
- Excellent verbal and written communication skills
- ability to present effectively to retail partners, sales leadership, and senior stakeholders
- Bachelor's Degree in Business, Marketing, or a related field
- equivalent experience considered
Desired Qualifications
- outdoor, sporting goods, or adjacent consumer goods industry experience
- Proficiency in Microsoft Office suite
- Adobe Creative Cloud experience (Photoshop, InDesign, Illustrator)
- Familiarity with ClickUp, Klaviyo, and B2B platforms such as Elastic
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