Retail Marketing Manager - Florida
$80,000–$125,000 year
RemoteUnited States
Job Summary
Lead marketing strategies that improve sales, aftersales, profitability, and customer loyalty across Florida dealership locations. Develop retention programs and campaigns to strengthen the customer experience while leveraging analytics and scorecard metrics into actionable strategies. Advise store leaders and collaborate with OEMs, internal teams, and vendors to execute content and campaigns that drive engagement. Use market trends and testing to continuously optimize outcomes and ensure alignment with company initiatives. This role requires regional travel and experience in automotive marketing or multi-location retail operations.
Required Qualifications
- Experience in automotive marketing, dealership operations, or multi-location retail marketing (2-5 years)
- Strong understanding of performance marketing, customer lifecycle, and retention strategies
- Ability to turn data into action (Google Analytics, CRM tools, reporting platforms)
- Confidence working directly with leadership and influencing decisions
- High School graduate or equivalent
- 18 years or older
- Regional Travel Required
- Location: Florida (Tampa & Miami ideal)
- We are a drug free workplace
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