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Lithia & DrivewayPosted 1 month ago

Retail Marketing Manager

$80,000–$125,000 year

RemoteUnited States

Full TimeHigh School Or EquivalentLarge

Job Summary

Lead marketing strategies that improve sales, aftersales, profitability, and customer loyalty across up to 25 stores in Tennessee and Georgia. Develop retention programs and campaigns to strengthen customer experience while leveraging data insights to drive measurable results. Advise store leaders and collaborate with OEMs, internal teams, and vendors to execute content and campaigns that enhance engagement. Continuously optimize outcomes using analytics, market trends, and testing to ensure consistency with company initiatives. This role requires regional travel and resides within the specified area.

Required Qualifications

  • Experience in automotive marketing, dealership operations, or multi-location retail marketing (2-5 years)
  • Strong understanding of performance marketing, customer lifecycle, and retention strategies
  • Ability to turn data into action (Google Analytics, CRM tools, reporting platforms)
  • Confidence working directly with leadership and influencing decisions
  • High School graduate or equivalent
  • 18 years or older
  • Location: Tennessee & Georgia, must reside within region
  • Regional Travel Required
  • We are a drug free workplace

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