Retail Marketing Lead
On-siteLexington, Kentucky, United States
Lexington, Kentucky, United StatesOn-siteFull TimeSenior LevelLarge
Full TimeSenior LevelLarge
Job Summary
Identify marketing opportunities and develop digital content for the retail channel, overseeing execution across social, SMS, email, and influencer platforms. Create product flat lays, graphics, and GIFs while analyzing performance data to inform strategy and guide daily content delivery. Maintain the marketing calendar, ensure brand consistency, and document requirements to meet key deadlines. Partner with leadership to implement innovative tools and strategies that drive traffic and sales. Support the development of overall marketing plans and provide ongoing recommendations for channel improvement.
Required Qualifications
- Bachelor's in marketing, business, communications, or related degree
- Generally 4+ year of relevant experience
- Advanced computer skills, Excel, and Word
- Knowledge of Adobe software programs (Illustrator, Photoshop, InDesign)
Desired Qualifications
- experience in apparel or fashion preferred but not required
Hiring someone like this?
Get your role in front of qualified candidates on Sorce.