Retail Experience Manager
On-siteMiddleton, Wisconsin, United States
Job Summary
Own the in-store consumer experience for assigned brands and retail partners, managing displays, fixtures, signage, sampling, and swatching programs. Evaluate program effectiveness based on consumer insights and business performance to drive shopper engagement and conversion. Serve as the primary coordinator for in-store initiatives across Brand Management, Channel Marketing, Creative Services, and Retail Operations. Manage the lifecycle of merchandising assets from concept through deployment and retirement while partnering with vendors to deliver solutions on time and within budget. Ensure all retail touchpoints accurately reflect brand positioning and support product launches, promotions, and assortment changes. Collaborate with Creative Services to develop compelling signage, graphics, and educational content, and support planogram execution to align assets with retail layouts.
Required Qualifications
- Bachelor's degree in Marketing, Merchandising, Retail Management, Business, Design, or related field
- 3+ years of experience in retail merchandising, in-store marketing, retail experience design, or related discipline
- Experience managing retail displays, fixtures, signage, sampling programs, or point-of-sale materials
- Strong understanding of shopper behavior and retail merchandising best practices
- Excellent project management and cross-functional leadership skills
- Ability to translate brand and marketing strategies into compelling physical retail experiences
- Strong communication and stakeholder management skills
- Ability to manage multiple projects and priorities in a fast-paced environment
- Experience collaborating with creative, operations, marketing, and brand teams
- Strong analytical and problem-solving capabilities
Desired Qualifications
- Experience working with large retail partners preferred
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